Case Studies

Objective

To acquire new users on mobile and drive maximum bank linking events

Background

PhonePe app is revolutionizing payments by building India’s Payments App to provide a cashless and a seamless payment experience.
To motivate install and usage by users, it incentivises transactions with cashbacks.

Solution

We bought media programmatically and targeted users who were most likely to make transactions/payments using their phone.

Result

We have driven over 1.2 million bank linking events for them and have increased their overall user engagement

Objective

To create awareness about the brand and increase the traffic of their website.

Background

Jeep entered the Indian market directly in 2016 and launched its first locally manufactured product in India,
the Jeep Compass in 2017

Results

We generated over 1.2 million visits to their website

Objective

To create awareness about the brand and increase the traffic of their website

Background

Dell India sells the following products - laptops, touch Screen PCs, desktops, servers, storage, monitors, gaming & accessories.
Dell has the 2nd highest market share in the PC market in India – 22.9%

Results

We generated over 1.2 million visits to their website

Objective

To deliver maximum installs with back-end transaction goals

Background

Paisabazaar is an online marketplace for all lending and investment products.
Credit score reports is a feature provided by the organisation which determines your loan eligibility

Results

· Scaled installs by 40% over 6 months
· Generate 15k-20k+ credit reports on average per month

Objective

To create a Multi-brand Property that could be leveraged to Change Behaviours and Lifestyles of TG with the use of HUL products

Background

Hindustan Unilever sought reaching media dark consumers in a cost effective manner and introducing several personal and home care brands to rural households.

Solution

An on-call entertainment content stream is set up for consumers to access at their convenience. Popular content like movie songs, dialogues and humorous snippets of conversation between characters is available with interjected brand ads
· The whole Platform was based on a Hybrid Model of Push & Pull
· Each Customer was allotted a Quota of Content which they could access over a period of time
· Contents were refreshed periodically

Results

In just 20 weeks, HUL acquired about 8 Mn users who have engaged with the Brand for over 150 Mn Minutes. 50+ international and national awards won.

Objective

Create awareness about the existing PMKVY program

Background

The PMKVY program was launched but had not yet reached people at the bottom of the pyramid. Mass media was not accessible to the target audience in many cases.
Another challenge that was being faced was that lack of resources was leading to lack of willingness to travel longer distances for skill training.

Solution

Create a Massive Outreach program with the use of ICT(Information, Communication, Technology) to make PMKVY equally accessible by everyone:
· We targeted 400 million people via our campaign
· First POC: SMS promoting a missed call number
· An IVR followed to profile the customers based on age, gender, employment status
· A recruitment SMS sent driving the candidates to the nearest training center

Results

Within 10 weeks, we made the training opportunity available to 440 million people and 7.5 Million Youth showed their intent to get skilled. The campaign received participation from 98% pincodes pan-India, becoming the most widely responded campaigns.

Objective

Create awareness about the introduction of Rs. 5 pack, with 30% extra biscuit

Solution

· Leveraging the voice of a well-known celebrity to create mass awareness about the offer
· A celebrity was roped in to create 60 sec voice files
· Brand quiz was integrated at the end of the voice file, to check brand recall created
· 50,000 distributors of the brand were also targeted to create awareness about the offer

Results

· Targeted 45 lac successful calls in 15 days
· Avg listenerhip: 42 sec (70% of content)
· Avg Participation in quiz: 5.7% (industry BM: 2.5%)

Objective

Increase pack-sales for Sunsolite Sunflower Oil

Solution

· Created a pack-led promotional campaign
· User buys the pack, gives a missed call on the promoted number (printed on pack)
· IVR is triggered back, asking the user to select their preferred language and punch their unique pack code
· On successful code validation, an acknowledgment SMS is triggered to end user
· Brand was gratifying a few lucky winners with mobile phones and gift vouchers

Results

Out of the total 10 lacs Packs in market:
· Total missed calls received: 5.5 Lac
· Unique customers:3.6 Lac
· Total pack-codes redeemed correctly:2.53 Lac

Objective

Reinforce the brand’s tagline “Dentist Ka Sujhaya Number 1 Brand” along with Increasing awareness about dental issues in rural India

Background

The brand found through research that most Indians in rural areas do not visit a dentist and have less awareness about tooth decay

Solution

: The aim was to further enhance consumer engagement on oral hygiene by leveraging an interactive communication platform which was easy to use for people in rural India.
A 24X7 mobile Dental Expert service was created – ‘Ask the Dentist’ which could be reached by the target audience by giving a call on a Toll Free Number. It addressed the various dental issues of the target audience through cutting edge voice recognition technology.

Results

• More than 7.5 Lakh Consumers, mostly from the rural areas, received dental consultation in “Ask the Dentist” Campaign
• On an average 10 thousand Consumers participated in the campaign daily

Objective

Getting maximum quality responses for membership packages

Background

Competition in Timeshare industry is known to be tough with big budget competitors and high customer attrition, or “churn”. Club Oxygen had the biggest challenge in terms of competition.
We were competing against the established players like Club Mahindra and Sterling Holidays.

Solution

We started off with a very strategic and systematic approach towards the campaign. Following is what we did:
· Deep understanding of the target segments – We studied the demographics & psychographics of the target audience in-depth
· We spoke to their call-centre team on the frequently asked questions from customers
· Multiple creatives and contents were designed keeping the TG in mind (we made around 20 different creatives across various formats)
· AB testing / Split testing was done to analyse the best performing creative
· API integration was done to push the leads real time into their CRM
· Regular dispositions were taken to optimize the campaigns
· Messages were kept simple and focused on a clear call-to-action. Catchy lines and exciting offers made for engagement, which customers could understand and respond.

Results

· 3X scale in leads generated month-on-month
· 25% lead to appointments conversion
· 37% closures from appointments

Objective

Get quality prospects to open a Fixed Deposit account.

Background

Jana Bank offers competitive and pliable financial services to the customers like Fixed Deposits, Gold Loan, Home Loan and more to attain their dream goals in life.
It launched its banking operations in the March 2018. The bank was facing difficulties in scaling up lead generation.

Solution

· Our marketing squad performed an in-depth analysis of the target segments based on demographics and psychographics.
· To make the campaigns more result driven, we ensured that the calling on the hot leads is in place.
· We conceptualized multiple creatives and contents strategies in sync with the target audience.
· We experimented with 20 different creative concepts for AB testing / Split testing with out-of-the-box ideas, to gauge the top performing creatives and leveraged the same.
· Regular dispositions were taken to optimize the campaigns.

Results

We delivered 10,000 leads in the first quarter with 96.3% qualified leads. Out of which, 45.5% had shown immediate interest to open fixed deposit account in the same month.

Objective

Client wanted quality leads for one of their property, based out of village Bhilepada near Khopoli

Background

The client recently launched a new property, a Music Themed Township, as a weekend home or a second home. However in India,
the concept of holiday home is still at the nascent stage, hence, the challenge was to create an awareness while getting enquiries for their project.

Solution

We stressed on the picturesque location and the musical theme homes as the highlight of the property. Here’s how we executed the campaign.
We created multiple creatives and contents in various formats like slideshow, carousels, etc. apart from the standard static image ads.
We also run ads on other platforms like Quora and Google AdWords to bring the best value out of the campaign.
We created the custom audience campaigns (the campaigns were performed on the premium purchased database)

Results

We generated 99% validated enquiries for second home buying and more than 50% were interested leads. More than 25% of the leads also converted to site visits.

Objective

Generate Test Drive Appointments for different variants of Tata Motors Cars - Harrier, Hexa, Nexon, Tiago and Tigor by Email Promotions

Solution

We targeted premium audience via data partners to reach out to:
· CXOs
· Senior Managers
· Luxury shoppers
· Premium card owners
· Frequent flyers
Multiple subject lines and creatives were used to avoid Ad Fatigue and ensure primary in-boxing.
We optimized performance of the campaign through A/B testing all the content

Results

More than 40% lead to appointment ratio

Objective

To generate Zero balance Savings account open with fund transfers for Kotak 811

Background

811 is a full service digital Bank account given to you within the convenience of the app. Around 40% - 50% account open happen through the wallet app.

Solution

Through intelligent audience targeting and subject line optimization, we were able to improve the lead to transfer conversion ratio of the campaign.

Results

· Delivered 35k+ account opens month on month
· Achieved 14% account open to fund transfer rate

Objective

To generate traffic on their latest offerings

Background

Started in 1996, the company's flagship brand "Club Mahindra Holidays", today has a fast growing customer base of over 235,000 members and 50+ resorts at some of the most exotic locations in India and abroad.

Solution

Eye-catchy creatives highlighting latest offerings and deals helped improve clicks on the emailers.
Via A/B testing, we figured out the best performing subject lines for the campaigns.

Results

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Objective

To generate leads on a daily basis for health check-up which convert into appointments

Background

Medlife Labs recently launched operations in India and offer diagnostics services across 465 cities in India.
They face stiff competition from established players like Dr. Lal Path Labs and SRL Diagnostics.

Solution

Delayed calling was leading to low appointments, hence we recommended them to manage the calling efficiency and call the leads in less than 10 minutes. Using smart targeting, we were able to optimize the cost per lead generated and increase lead to appointment ratio

Results

· Delivered 8k+ leads month on month
· Achieved 21% appointment

Objective

Reaching the right target audience who qualify for the credit card, using online media

Solution

• To improve performance the client was consulted with best practices and competitor analysis.
• Changes incorporated in the campaign: Text Mailer, Subject line variations and Sender Name for improving performance.
• Regular change in content helped in improving inbox delivery and increased applications percentage.

Results

• 20,000 CIBIL approved leads per month
• 20-25% card disbursement out of these leads

Objective

To generate enquiries for X1, X3 and 5 Series BMW Car.

Solution

Netcore Approach:

In order to ensure the content reaches the right audience Netcore team followed following plan of action:
Platforms : Outbrain, Yahoo & Taboola
Content : Different headlines and images based on the articles
Duration : 40 days
Constant Monitoring to ensure daily campaign performance
Optimization at multiple levels post exploration stage

Result

Lead to enquiry ratio was achieved to 18%

Objective

To maximize visibility in the premium user segment and drive transactions with high average cart value

Background

Melorra, a company that styles jewellery for the contemporary wardrobe. It launches new jewellery designs in line with the global fashion trends week on week.

Solution

• The campaign was run on all the premium sites targeting online shoppers.
• Week on week we kept changing creatives as well as taglines as per the exclusive offers running.
• Through creative and content optimization, we improved the CTR for ads.

Result

• 44 MN impressions month-on-month
• Achieved CTR of 0.22%

Objective

To generate awareness for Starpick’s fantasy sports platform in UK and drive registrations.

Background

Starpick, founded in March 2018, is a fast growing fantasy sports platform. After gaining popularity in India, it took its gaming platform to the UK.

Solution

• Campaign was run on all sports-related websites
• We used catchy taglines and content to draw audience’s attention.
• Creatives were optimized to achieve higher click to registration ratio

Results

Delivered 150 MN impressions per month

Objective

To reach out to the audience who need to check their credit score

Background

CreditMantri intends to change the way credit is delivered in India by harnessing the power of technology and digital platform. It lets you build your credit profile, check free credit scores and make better informed decisions.

Solution

• Used smart targeting on the DMP and reached out to business professionals, or people looking for a loan.
• We tested out many creatives to optimise the CTR
• Campaign ran on regional websites with high reach.
• After running the campaign for a week, we whitelisted the websites that were preforming well.

Results

Managed to deliver 3000+ leads month on month.

Objective

To drive video views of their latest shows with high average user session

Background

SonyLIV is the pioneer in the OTT space with Live streaming that ensures viewers enjoy a host of live entertainment shows, original web series, live tv channels, blockbuster movies, live cricket, etc.
The OTT space in India is dominated by Hotstar, followed by Amazon Prime Video and then Sony LIV.

Result

We delivered 3 million website visits and drove more than a million video views of their latest shows with a high user session and time spent along with low bounce rate